The international development of SIROWA Group goes together with another important change which occurred in the cosmetic industry , the merger between Procter and Gamble and Coty Inc. on its salon professional hair care, retail hair color, cosmetics and selected fine fragrance business.

In consequence, 3 subsidiaries of SIROWA Group, SIROWA Poland, SIROWA Czech and SIROWA Slovakia were appointed by Coty Europe Export Luxury to act on its behalf as a duly authorized distributor of its total Luxury portfolio within the Selective Distribution channels respectively in Poland, Czech Republic and Slovakia.

The change will be effective from 1 April 2017.